Google Tag Manager for Campaign Tracking
Google Tag Manager is a powerful tool that makes it possible to generate and manage analytics for a wide variety of tools and campaigns. For instance:
- Paid search campaigns
- Social media campaigns
- Integration with other publisher tools such as Chartbeat, Quantcast and MailChimp
One way to think about Google Tag Manager is that it will enable you to collect more detailed information about every click on your website. This might include PDF downloads, video plays or the addition of an item to a shopping cart.
Resources on Migrating to Google Tag Manager
- by Medill/Northwestern Prof. Rich Gordon for INN